Hype Machine
design by Zoya Feldman

Hype Machine (redirects to the less friendly hype.non-standard.net)

It’s an aggregator for picking out music from all the best music blogs. I think everyone will eventually benefit from using some kind of custom noise filter like this. It will be some unique combination of passive filtering (last.fm, pandora, etc) and active filtering (hype machine, microformats, etc). The design will just fade into the background and you’ll be brought just the juicy bits (according to your taste) and that includes advertising. For now we can do this with text an audio but in the near future we’ll have the tools to do this for all forms of media on all platforms.

Business 2.0: Hype Machine


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