If somebody asked me how to promote an artist I’d say do it like Lupe Fiasco. They’ve almost mastered the art of marketing on the inkernets. They’ve got the unique name, the review on pitchfork, videos on youtube, myspace profiles, wikipedia action, and a real blog written by Lupe himself (rss). Not to mention his shoe deal/clothing line… It’s all there when you google him. The torrents are even seeded nicely. (Yes, I would seed many many torrents of an album I was promoting.) Of course they have the standard loud/annoying flash based website but you can win em all.
Good job Lupe (or whoever is in charge of that shit).