Yahoo! News – Top Stories Photos – AP
Peter Schoeff, right, is joined by Pamara True on a downtown sidewalk holding a sign advertising a local pizza shop in Portland, Ore., Tuesday, June 10, 2003. In what advertising industry watchers said is a first, a Portland pizza company, Pizza Schmizza, has hired homeless people off downtown sidewalks to take part in a guerrilla marketing campaign. They are paid in pizza, soda and a few dollars. ‘I think it’s a fair trade,’ said Schoeff, 20. (AP Photo)